By Bethany Johnson published September 5, 2018
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“OK, Google, how do I integrate helpful chatbots into my existing content strategy without spending a fortune or frustrating my audience?”

Many brands fall into one of two traps:

To avoid these extremes, follow the advice of Noz Urbina, founder and content strategist of Urbina Consulting, who says a strong underlying content strategy can and should inform your chatbot strategy. If you’ve invested in structurally rich content, then you’re likely more chatbot-ready than you realize.

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By Michele Linn published September 4, 2018

Editor’s note: Explaining content marketing is a never-ending challenge. That’s why we’re bringing back this post from last year with some updated examples.

The concept of content marketing has been around for hundreds of years (see an example from 1672), and the discipline has gained incredible popularity since 2010, according to winter Boutique Dress Nanette Lepore Casual vPP8qF.

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